| Filosofia | ICEE, the number one carbonated slush brand in the USA, is celebrating its UK launch with a humorous animated campaign created by Quiet Storm. The brand was founded in the 1950’s and was the world’s first carbonated slush. The agency, which was appointed by Nichols plc. after its work on the Vimto brand contributed to a £10m increase in value in 2018, has created two 30-second animated commercials that will run in cinemas and also online. The campaign focuses on ICEE’s American heritage with two fast-paced executions using bright and bold animations to bring to life “the yumageddon kaboom of taste” delivered by the drink. The campaign also features the all American voice-over of Andrew Anthony, the well-known voice of EA Sports. |