EVP Method Studios, MD Advertising North America
at
Method Studios
New York, Stati Uniti
| Titolo | Days of Hope (case study) |
| Agenzia | Saatchi & Saatchi Berlin |
| Campagna | Days of Hope |
| Cliente | Samusocial, Diakonie, Spravedlivaya Pomosch, Shelter, PCK |
| Marca | Samusocial |
| Data di Prima Diffusione/Publicazione | 2013 / 1 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Trama | Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers. When presenting the weather, the homeless person will allow the audience to take a closer look at their daily lives and make a request for donations to the charity. |
| Filosofia | The office in each participating country partnered with a charity that helps those living on the streets and persuaded a TV station to take part in the campaign. Already launched in Romania and Russia, the campaign is being rolled out for Diakonie Frankfurt across Germany within the next few weeks. Switzerland will launch this week with Poland anticipated too. In Romania, the charity Samusocial is supported by Prima TV, in Russia, Spravedlivaya Pomosch is supported by TV Rain, in Serbia, Shelter is supported by TV Pvra, in Switzerland, SPS (Sozialwerke Pfarrer Sieber) is supported by TV Züri, in Poland, PCK (Polski Czerwony Krzyż) is supported by TVP INFO. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Market | Polonia, Romania, Russia, Serbia, Germania, Svizzera |
| Executive Creative Director | Oliver Kapusta |
| Executive Creative Director | John Pallant |
| Executive Creative Director | Johan Ohlson |
| Executive Creative Director | Stuart Robinson |
| Executive Creative Director | Veljko Golubovic |
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