Titolo | Kidult |
Agenzia | Ogilvy Sydney |
Campagna | Power to You |
Cliente | Vodafone |
Marca | Vodafone |
Data di Prima Diffusione/Publicazione | 2013 / 9 |
Settore | Apparecchi telefonici |
Slogan | Power to you |
Trama | Vodafone Australiahas launched the first in a series of TVCs that introduce the ‘Kidult’; a creative treatment that characterises adults who embrace their inner child. Developed by Ogilvy & Mather Sydney, the Kidult campaign marks a significant return to brave, fun and youthful positioning for Vodafone, and is part of a far-reaching refresh of its overall brand. The first of the TVCs went live last night (Sunday, September 15) with a range of other creative executions to be rolled out in coming weeks. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Australia |
Chief Creative Officer | Steve Back |
Creative Director | Russell Smyth |
Senior Art Director | Graham Johnson |
Senior Copywriter | Oliver Devaris |
Group Account Director | Katie Dally |
Account Director | Rachael Allen |
Account Manager | Gemma Troup |
Agency Producer | Gabe Hammond |
Casa di Produzione | Curious Films Limited |
Editing Company | ASE |