La Caja - "Billboards That Saves Lives"

TBWA Buenos Aires

TBWA Buenos Aires Buenos Aires, Argentina

4471

Titolo	Billboards That Saves Lives
Agenzia	TBWA Buenos Aires
Campagna	Billboards That Saves Lives
Cliente	La Caja de Ahorro y Seguro
Marca	La Caja
Data di Prima Diffusione/Publicazione	2019 / 3
Settore	Assicurazioni
Trama	We located some of the most dangerous roads and curves in Argentina and we set up advertising billboards that at night illuminate the road instead of the actual billboard. We filmed a case around the billboards and the stories of the people that drive past them.
Tipo di Media	Billboard
Lunghezza	100 seconds
Chief Creative Officer	Pablo Poncini
Executive Creative Director	Guillermo Castañeda
Executive Creative Director	Juan Cruz Bazterrica
Art Director	Joaco Camicha
Copywriter	Pablo Bugueiro Bertier
Agency Producer	Juliana Orcaizaguirre
Agency Producer	Charly Aguero
Account Director	Loreley Fuganti
Strategic Planner	Emilia Araujo
Casa di Produzione	Primo
Direction	Clan
Executive Producer	Caro Cordini
Producer	German Lentini
Direttore della fotografia	Marcos Hastrup
Art Director	Magui Peralta
Post-production Producer	Majo Villalba
Post-production Producer	Seba Lopez
Editor	Manuel Salomón
Costume	Marina Claypole
Sound Production	Papamusic
Colorist	Ale Lescano
Post Produzione	Pickle House
Music	Noroeste Musica
Advertising Manager	Cristian Alonso
Advertising Manager	Patricio Lars Hellstrom
Advertising Manager	Ivan Ferrando