| Titolo | Choices - Route 2 |
| Agenzia | Publicis London |
| Campagna | Choices - Depaul Trust |
| Cliente | Depaul |
| Marca | Depaul Trust |
| Posted | Settembre 2002 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | This interactive ad allows viewers to choose the way the story develops. It is a fictionalised account of the descent of an ordinary teenager into homelessness. At various points, viewers are presented with the choices faced by the boy, and can use their TV remote control to decide what he should do. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Casa di Produzione | Ridley Scott Creative Group |
| Director | Jake Scott |
| Production Company Producer | Kai Hsiung |
| Producer | Vittorio Giannini |
| Agency Producer | Judy Ross |
| Creative Director | Jon Williams |
| Design Director | Joanna Perry |
| Design Director | Damon Troth |
| Interactive Designer | Jon Williams |
| Interactive Designer | Jason Anderson |
| Interactive Designer | Kirsty Robinson |
| Interactive Designer | Denise Rozney |
| Copywriter | Joanna Perry |
| Copywriter | Damon Troth |
| Music Composer | Colin Smith |
| Account Handler | Anita Zanesco |
| Marketing Manager | Dave Redfern |
| Account Manager | Anita Zanesco |
| Art Director | Joanna Perry |
| Art Director | Damon Troth |
| Technical Director | Jon Williams |
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