| Titolo | Important |
| Agenzia | Saatchi & Saatchi |
| Campagna | Electric Power Saving - Rabbit in The Moon Foundation |
| Cliente | Rabbit in The Moon Foundation |
| Marca | Rabbit in The Moon Foundation |
| Posted | Mag 2004 |
| Prodotto | Electric Power Saving Campaign |
| Settore | Fondazioni caritatevoli, Volontariato |
| Slogan | The money we got from saving energy will be collected to make good things for children |
| Trama | 1. A collective group of primary school students is getting on national tv asking Thai kids from save electric power. The money they will get from all over the country to help saving the elctricity will help fund kid's natural theme park or anything all over the country for what they would like to have. 2. A collective group of primary school students demonstrating how to safely turn off the electrical switch. This is a tactical part of the saving electric power campaign. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Tailandia |
| Casa di Produzione | Phenomena |
| Executive Creative Director | Jureeporn Thaidumrong |
| Copywriter | Kittinan Sawasdee |
| Copywriter | Krai Kittikorn |
| Art Director | Supon Khaotong |
| Art Director | Nuntawat Chaipornkaew |
| Agency Producer | Natee Wangtrakoon |
| Director | Thanonchai Sornsriwichai |
| Director | Araya Suriharn |
| Production Company Producer | Duangkamol Wongpratoom |
| Direttore della fotografia | Niramol Ross |
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