| Titolo | Chicken |
| Agenzia | Discovery Asia, Inc. |
| Campagna | What Have You Discovered - Discovery Channel |
| Cliente | Discovery Communications, LLC. |
| Marca | Discovery Channel |
| Posted | Luglio 2000 |
| Prodotto | Television |
| Settore | TV, Radio |
| Slogan | What Have You Discovered Today |
| Trama | 13 seconds is the maximum a chicken can fly on its own. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Executive Creative Director | Philip Kitcher |
| Creative Director | Philip Kitcher |
| Creative Director | Karen Cheah |
| Copywriter | Chris Humphrey |
| Copywriter | Garon De Silva |
| Director | Martin Reeves |
| Music | Paul Tan |
| Editor | Lawrence Ang |
| Casa di Produzione | Human TV / Form Frameworks |
| Music Production | Opuz |
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