WATERisLIFE - "The Girl Who Couldn't Cry"

DDB New York

DDB New York New York, Stati Uniti

29931

Titolo	The Girl Who Couldn't Cry
Agenzia	DDB New York
Campagna	The Girl Who Couldn't Cry
Cliente	WATERisLIFE
Marca	WATERisLIFE
Data di Prima Diffusione/Publicazione	2014 / 5
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	DDB New York and WATERisLIFE have launched a follow up commercial to last year's "Kenya Bucket List" that shows just how tough life is without drinkable water. Moving from the realization that dehydration causes the body to not produce tears, the agency tells the (fictional) tale of a girl born in the slums of India. Through the commercial, her life, and all its gut-wrenching sadness, is shown. She was born into brothel, sorts trash in a landfill, is forced to marry underage. But throughout all this, she cannot express how sad she is, because she cannot cry.
Tipo di Media	Televisione e Cinema
Lunghezza	80 seconds
Chief Creative Officer	Matt Eastwood
Head of Production	Ed Zazzera
Executive Creative Director	Menno Kluin
Group Creative Director	Andrew McKechnie
ADC/Copy Writer	Frank Cartagena
ADC/Art Director	Sam Shepherd
Assistant Producer	Nina Horowitz
Copywriter	Dany Rothemund
Art Director	Hannah Liffler
Casa di Produzione	Central Films
Director	Rodrigo García Saiz
EP/Producer	John Barreiro
DP	Beto Casillas
AD	Alfredo Sanchez
Production Service Co	Hundred Frames
EP/Producer	Prashant Sampat
Editorial Company	No. 6