Presidente e Diretor de Criação
at
F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brasile
| Titolo | Invisible Car |
| Agenzia | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Campagna | Honda Fit 2015 |
| Cliente | Honda Motor Co., Ltd. |
| Marca | Honda |
| Posted | Giugno 2014 |
| Prodotto | Fit 2015 |
| Settore | Auto Nuove |
| Trama | Description: The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a "virtual carpet", which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms. |
| Risultato | More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Executive Creative Director | Fábio Fernandes |
| Executive Creative Director | Eduardo Lima |
| Creative Director | Theo Rocha |
| Copywriter | João Paulo Testa |
| Art Director | Ricardo Pocci |
| Account Team | Marcello Penna |
| Account Team | Marco Piza |
| Account Planner | Jos Porto |
| Account Planner | Douglas Nogueira |
| Account Planner | Caio Felipe |
| Project Manager | Thais Villela |
More Work
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