ONGov - "Toes"

McCann Montreal

McCann Montreal Montreal, Canada

Premi

4597

Questo spot fa parte della collezione ACT Responsible

Marca: ONGov
Paese: Canada

Cliente: Government of Ontario

Titolo	Toes
Brief	Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them.
Agenzia	McCann Montreal
Campagna	Barely High is Still Too High to Drive
Cliente	Government of Ontario
Marca	ONGov
Posted	Novembre 2019
Settore	Istituzioni Governative e altre autorita'
Slogan	The Risks are Real.
Trama	Driving a vehicle while you’re impaired by cannabis is illegal and dangerous. This includes cars, trucks, boats, snowmobiles and off-road vehicles. You are not a safer driver when you’re high. Cannabis affects your judgment, coordination and reaction time, and increases your chances of being in a collision. In 2016, 74 people were killed in collisions involving a driver under the influence of drugs in Ontario according to police reports. Barely high is still too high to drive – don’t risk your future or your life. Never get behind the wheel after using cannabis.
Tipo di Media	Televisione e Cinema
Lunghezza	15 seconds
Più informazioni	Ontario.ca/TooHighToDrive
Music Production	Pirate Toronto
Executive Creative Director	Josh Stein
Creative Director	Chris Duffett
Copywriter	Chris Duffett
Creative Director	Rob Trickey
Art Director	Rob Trickey
Executive Producer	Jacqueline Bellmore
Account Manager	Tracy Curti
Account Manager	Michelle Li
Casa di Produzione	Soft Citizen
Director	The Perlorian Brothers
Executive Producer	Eva Preger
Executive Producer	Link York
Executive Producer	Rob Burns
Line Producer	Merrie Wasson
Direttore della fotografia	Mikail Petrenko
Production Designer	Alexis DeBad
Casting Production	Jigsaw Casting
Casting	Shasta Lutz
Post Produzione	Tory Osler
Editor	Griff Henderson
Assistant Editor	Kerstin Juby
Executive Producer	Tory Osler
Colorist	Wade Odlum
VFX Artist	Ben Spergel
Executive Producer	Grant Pye
Production Company Producer	Tom Eymundson
Production Company Producer	Maggie Blouin Pearl
Music	LPGs over Hawaii by Solvent
Director	Jacqueline Bellmore