Titolo | Smokey Eye |
Brief | Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them. |
Agenzia | McCann Montreal |
Campagna | Barely High is Still Too High to Drive |
Cliente | Government of Ontario |
Marca | ONGov |
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Posted | Novembre 2019 |
Settore | Solo abbonati |
Slogan | Solo abbonati |
Trama | Solo abbonati |
Tipo di Media | Televisione e Cinema |
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Più informazioni | Solo abbonati |
Music Production | Pirate Toronto |
Executive Creative Director | J..h S...n Solo abbonati |
Creative Director | C...s D....tt Solo abbonati |
Copywriter | C...s D....tt Solo abbonati |
Creative Director | ..b T....ey Solo abbonati |
Art Director | ..b T....ey Solo abbonati |
Executive Producer | Ja.....ine Be....re Solo abbonati |
Account Manager | T...y C...i Solo abbonati |
Account Manager | Mi....le .i Solo abbonati |
Casa di Produzione | S..t C....en Solo abbonati |
Director | ..e Pe.....an Br....rs Solo abbonati |
Executive Producer | ..a P...er Solo abbonati |
Executive Producer | L..k Y..k Solo abbonati |
Executive Producer | ..b B...s Solo abbonati |
Line Producer | M...ie W...on Solo abbonati |
Direttore della fotografia | M...il Pe....ko Solo abbonati |
Production Designer | A...is D...d Solo abbonati |
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Editor | G...f He.....on Solo abbonati |
Assistant Editor | K....in J..y Solo abbonati |
Executive Producer | T..y O...r Solo abbonati |
Colorist | W..e O...m Solo abbonati |
VFX Artist | ..n S....el Solo abbonati |
Executive Producer | G...t ..e Solo abbonati |
Production Company Producer | ..m Ey.....on Solo abbonati |
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Music | L..s o..r H...ii .y S....nt Solo abbonati |
Director | Ja.....ine Be....re Solo abbonati |