Momentum - "Goodbye"

Saatchi & Saatchi Brandsrock

Saatchi & Saatchi Brandsrock Cape Town, Sud Africa

6379

Titolo	Goodbye
Agenzia	Saatchi & Saatchi Brandsrock
Campagna	Goodbye
Cliente	Momentum Insurance
Marca	Momentum
Data di Prima Diffusione/Publicazione	2015 / 11
Settore	Assicurazioni
Trama	Using expressive music as a counterpoint to the reactions of the characters, a slow motion technique is used to capture the specific details of each expression. The casting of the characters was vital, as the melodramatic acting technique is what carries this cleverly crafted and endearing commercial.Each image captured lingers on screen just long enough to allow the music to make it’s point, allowing this sharp and very funny concept to come to life. Erik's unmistakeable craftsmanship undoubtedly creates beautiful visuals, reflecting the forward-thinking nature and proficiency of Momentum as a brand.
Tipo di Media	Televisione
Lunghezza	60 seconds
Market	Sud Africa
Casa di Produzione	Bouffant
Executive Creative Director	Jonathan Beggs
Creative Director	Carla le Roux
Agency Producer	Leigh-Ann Harris
Production Company Producer	Jo Barber
Executive Producer	Peter Carr
Direttore della fotografia	Willie Nel
Production Art Director	Julie Bonnet
Editor	Kobus Loots
Editing Company	Upstairs
Post Production	Sinister Studios
Director	Erik van wyk