| Titolo | Great TV Brings Us Closer |
| Agenzia | AMV BBDO |
| Campagna | Great TV Brings Us Closer |
| Cliente | BT Group |
| Marca | BT TV |
| Data di Prima Diffusione/Publicazione | 2017 / 11 |
| Settore | TV, Radio |
| Filosofia | BT is championing the power of TV to bring people closer together for its latest heartwarming advertising campaign. Packing an emotional punch, the AMV BBDO devised advert follows a boy and his grandmother through various points in their lives, together with the special moments they share re-living favourite moments from TV programmes and films. Opening with footage of the pair playing in a park the minute-long clip fast forwards to Luke’s first day at school by way of quality couch time, before drawing to a close in hospital as an adult Luke revisits these memories with his grandmother. There is a happy ending however as Luke settle down alongside his very own Wonder Woman on the sofa after his gran politely declines the offer of a wheelchair after arriving home. Serving to drive familiarity of popular BT TV content such as Peppa Pig, Star Wars and Wonder Woman the ad also highlights the diversity of programming with appeal to all age groups. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Creative director | Paul Brazier |
| Copywriter | Toby Allen |
| Art Director | Jim Hilson |
| Agency Planner | Tim Whirledge |
| Account Manager | Nick Andrew |
| Account Manager | Joey Griggs |
| Agency Account Manager | Matt Thomas |
| Agency Account Manager | Helen Limbrey |
| Agency Executive Producer | Yvonne Chalkley |
| Agency Producer | Felicity Bamber |
| Media Agency | Maxus |
| Media Planner | James Williams |
| Media Planner | Tom Harris |
| Casa di Produzione | Sweetshop |
| Director | Mark Albiston |
| Direttore della fotografia | Karl Erik Brondbo |