Titolo | Factory Tour |
Agenzia | Fallon |
Campagna | Fabia Launch - Skoda |
Cliente | Volkswagen |
Marca | Skoda |
Posted | Ottobre 2000 |
Prodotto | Fabia UK Launch |
Settore | Auto Nuove |
Slogan | It's A Skoda, Honest. |
Filosofia | The repositioning that accompanied the launch of the Fabia in March 2000 challenged that prejudice head-on and reduced marque rejection from 60% to 42%. UK sales have since grown by 64% dramatically outstripping other markets, with the same model mix; £15 million of marketing spend is estimated to have returned £37 million of profits. |
Problema | Skoda jokes were so entrenched in British culture that, despite the brands acquisition by VW in 1991, radical product improvements had continued to fall on deaf ears. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Regno Unito |
Creative Director | Richard Flintham |
Art Director | Richard Flintham |
Creative Director | Andy McLeod |
Copywriter | Andy McLeod |
Agency Producer | Kirsty Burns |
Casa di Produzione | Harry Nash |
Director | Fredrik Bond |
Photographer | Karl Oskarrsson |
Director | Lenard Dorfman |
Advertising Manager | Chris Hawken |
Managing Director | Laurence Green |