The Natural Confectionery Company - "Mumble"

Fallon

Fallon London, Regno Unito

4849

Titolo	Mumble
Agenzia	Fallon
Campagna	Contemplative Sweets - The Natural Confectionery Company
Cliente	Cadbury
Marca	The Natural Confectionery Company
Posted	Ottobre 2008
Settore	Candies
Trama	The advertising shows the sweets, come to life, chatting about their naturalness but through a slightly wonky lens.
Filosofia	The advertising idea builds on this heritage by developing a kidult tone of voice, which is at once charming and edgy.
Problema	Founded in Australia in 1947, The Natural Confectionery Company aimed to create fun sweets for people who wanted to enjoy a treat but didnt want to have artificial flavours or colours in them. Launch The Natural Confectionery Company in the UK
Risultato	Martin Driver, Senior Brand Manager at Cadbury, said, The advertising has a unique and distinctive look which is great for a new brand. It also clearly explains the proposition in a really engaging way. And it entertains me.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Regno Unito
Advertising Manager	Martin Driver
Executive Creative Director	Richard Flintham
Creative Team	Dirk van Dooren
Creative Team	Matthew Keon
Agency Producer	Gemma Knight
Account Director	Tamsin Northridge
Account Planner	Tamsin Davies
Director	Tom Kuntz
Production Company Producer	Nell Jordon
Casa di Produzione	Morton Jankel Zander (MJZ)