| Titolo | Response |
| Agenzia | Saatchi & Saatchi |
| Campagna | Have you got what it takes - COI |
| Cliente | Central Office of Information |
| Marca | Nursing |
| Data di Prima Diffusione/Publicazione | 1997 / 2 |
| Prodotto | Department of Health |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Slogan | Have you got what it takes ? |
| Trama | Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career. |
| Problema | Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career. |
| Tipo di Media | Pubblicita' su periodici |
| Market | Regno Unito |
| Creative Director | Adam Kean |
| Associate Creative Director | Alex Taylor |
| Copywriter | Mike McKenna |
| Art Director | John Messum |
| Photographer | Graham Cornthwaite |
More Work
SEE ALLEvacuation
- MARCA:
- British Army
- AGENZIA:
- Accenture Song
The Army of the Future
- MARCA:
- The British Army
- AGENZIA:
- Accenture Song
World’s To-Do List
- MARCA:
- Project Everyone
- AGENZIA:
- Accenture Song
The Army Of The Future
- MARCA:
- The British Army Recruitment
- AGENZIA:
- Accenture Song
Mixtape’22
- MARCA:
- NCS
- AGENZIA:
- Accenture Song
The World's to Do List
- MARCA:
- Project Everyone
- AGENZIA:
- Accenture Song
A Soldier is A Soldier (1mn)
- MARCA:
- The British Army
- AGENZIA:
- Accenture Song
A Soldier is A Soldier (30s)
- MARCA:
- The British Army
- AGENZIA:
- Accenture Song
Your Army Needs You
- MARCA:
- The British Army
- AGENZIA:
- Accenture Song