Department of Health - "Smoking Kids"

AMV BBDO

AMV BBDO London, Regno Unito

8724

Titolo	Smoking Kids
Agenzia	AMV BBDO
Campagna	Tobacco Control - Department of Health
Cliente	Department of Health
Marca	Department of Health
Posted	Mag 2004
Prodotto	Anti-Smoking Message
Settore	Anti-Drug/Alcohol/Tobacco Message
Slogan	Protect Children. Don't make them breathe cigarette smoke.
Risultato	Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effectiveness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive.
Tipo di Media	Televisione e Cinema
Lunghezza	40 seconds
Market	Regno Unito
Più informazioni	www.giveupsmoking.co.uk
Account Planner	Jane Dorsett
Account Planner	Annabelle Watson
Account Planner	Clare Hutchinson
Advertising Manager	Nick Adkin
Director	Malcolm Venville
Casa di Produzione	Therapy Films
Lighting Director / Lighting	Adrian Wilde
Copywriter	Richard Foster
Art Director	John Horton
Agency Producer	Ruth Hannett