Jack Daniel's - "Gentleman Jack"

Arnold

Arnold Boston, Stati Uniti

17790

Marca: Jack Daniel's
Paese: Stati Uniti

Cliente: Jack Daniel's

Titolo	Gentleman Jack
Agenzia	Arnold
Campagna	Gentleman Jack
Cliente	Jack Daniel's
Marca	Jack Daniel's
Data di Prima Diffusione/Publicazione	2017 / 6
Settore	Whisky, Gin, Vodka
Trama	Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished. Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The campaign makes the point that even though Gentleman Jack is a step up in refinement, it’s still from the same people who make Jack Daniel’s, and it’s still made for friends of the brand.
Tipo di Media	Televisione
Lunghezza	32 seconds
Music Prod Company	Singing Serpent
Casa di Produzione	Anonymous Content
Social Manager	Jessica Newton
Social Manager	Kyle Beaudouin
Group Brand Director	Matt Blevins
SVP Creative	Chris Valencius
Assistant Broadcast Producer	Jake Williams
Marketing Manager	Paul Nelson
Marketing Manager	Mallory Brannan
Planning Director	Vaughn Allen
Business Manager	Anne Joynt
Print Producer	Julie Powell
Integrated Producer	Ingrid Adamow
Director of Integrated Production Business Affairs	Jon Drawbaugh
Copywriter	Gregg Nelson
Copywriter	Jack Miller
Art Director	Chris Valencius
VP Creative	Gregg Nelson
Managing Partner	Wade Devers
Executive Creative Director	Wade Devers
Brand Director	Ana Kornegay
Sound Engineer	Howard Carle
Mix	Soundtrack Boston
Executive Producer	Dennis Culp
Editing Company	Spot Welders
Editor	Michael Heldman
VFX Producer	Amy Appleton
VFX Artist	Jimi Simmons
VFX Company	Brickyard VFX
Direttore della fotografia	Jody Lee Lipes
Director	Malcolm Venville
Line Producer	Jeff Tanner
Executive Producer	Eric Stern
Executive Producer	SueEllen Clair