Amnesty International - "Family-Free Zone"

VCCP

VCCP Global

2589

Titolo	Family-Free Zone
Agenzia	VCCP
Campagna	Family-Free Zone
Cliente	Amnesty International
Marca	Amnesty International
Posted	Marzo 2019
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	It’s an undeniable truth that families belong together, but this is not currently the case for a number of refugees who are denied a family life in Britain. This is why Amnesty International UK organised the first ever ‘family-free zone’ on the Southbank on Saturday 2nd March, as part on their ongoing effort campaigning for refugee families to be together. The surreal experience saw two security guards patrolling the area in busy Southbank, telling families that they couldn’t enjoy the view, take pictures, sit, chat or eat in the zone together. Instead, they must split up, and if they wanted to stay together then they were unable to pass through the zone. The experience highlighted the ridiculous, and seemingly arbitrary, nature of the existing law, galvanising the public to sign a petition to call on the Home Secretary, Sajid Javid, to amend the law himself.
Tipo di Media	Esterna
Lunghezza	99 seconds
Copywriter	Nick Sheppard
Art Director	Tom Webber
Executive Creative Director	Darren Bailes
Account Management	Claire Waterworth