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Darren Bailes
Darren Bailes
Global Chief Creative Officer at VCCP
London, Regno Unito
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TitoloDecoding Nothing
Agenzia
Campagna Decoding Nothing
Cliente Virgin Media O2
Marca O2
PostedSettembre 2023
Settore Servizi per la telecomunicazione
Filosofia O2 wanted to drive fame for both O2 and the new Nothing brand, as its exclusive partner in the UK.

NOTHING believe great tech isn’t just functional but also beautiful.
Introducing #O2DecodeNothing - a campaign turning code into art.

We partnered with code artist Andreion de Castro and commissioned four digital artworks, each containing a hidden code only eagle eyed tech lovers would spot. Those who found the codes and text the number not only won a free Nothing Phone (1) but got the art work they decoded as an NFT, tradeable on the Nothing Phone’s pre loaded NFT gallery.
Tipo di Media Interattivo
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Digital Production Company
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Executive Creative Director
Executive Creative Director
Creative Director
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Senior Account Director
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