| Titolo | Flat |
| Agenzia |
Leo Burnett Prague
|
| Campagna |
Bone Marrow Transplant Foundation
|
| Cliente |
Bone Marrow Transplant Foundation
|
| Marca |
Bone Marrow Transplant Foundation
|
| Posted | Dicembre 2001 |
| Prodotto |
Charity
|
| Settore | Blood/Organ Donation
|
| Slogan | If I can't find a bone marrow donor |
| Trama | Looking for anybody, who would like to take up fully equiped flat 2+1, 1st category, color TV, phone, fridge, wahing machine, very close to public transportation. If I can't find a bone marrow donor. Please call: 02 510 20 510 |
| Filosofia | The campaign shows, from a new perspective, the difficult situation faced by Leukemia sufferers while awaiting a bone marrow transplant. Their futures are uncertain, and they are totally dependent on the Foundation's success in finding a suitable donor. The task of this campaign (television, print, radio, outdoor, special outdoor) was to increase awareness about leukemia sufferes and increase the number of volonteer donors. Ultimately increasing the number of successful transplants and lives saved. The Agency established a bone marrow hotline for those interested in making donations and it ran as part of the ads. |
| Tipo di Media |
Esterna
|
| Creative Director |
Bill Stone
|
| Copywriter |
Martin Charvat
|
| Art Director |
Jiri Langpaul
|
