| Titolo | Melting Neon |
| Agenzia | LAPIZ Hispanic Marketing |
| Cliente | N/A |
| Marca | Mexico |
| Data di Prima Diffusione/Publicazione | 2016 / 4 |
| Settore | Turismo |
| Trama | Winter can be a bummer no matter where you live, but for Germans, the biggest complaint is the lack of sunlight during those frigid months. So to remind Germans of the long sunny days they were missing out on in Mexico, Mexico Tourism created the first “melting” neon sign with the message “Sun Open Till 8 pm. VisitMexico.com." Chicago agency LAPIZ used creative innovation (and a whole lot of ice) to show the 18,000 international attendees at ITB, the world’s leading travel trade show, that Mexican warmth can melt away the German winter. The 5 meter high neon billboard was formed by 0.2 cubic meters of ice, 47 laser cut letters and molds, 80 meters of wires and hundreds of screws to announce that the sun was open till 8pm in Mexico compared to Berlin’s much earlier sunset. The ice structure was rebuilt for five consecutive days, with each of the 47 components refrozen each day, resulting in five to 10 hours of installation time per day. |
| Tipo di Media | Interactive Outdoor Experience |
| Lunghezza | |
| Più informazioni | https://www.facebook.com/VisitMexico |
| Post Production Company | Deluxe’s Beast |
| Creative Team | Carlos “Ia” Murad |
| Creative Team | Eduardo Vea Keating |
| Creative Team | Flavio Pina |
| Production Team | Aldo Gagliardi |
| Production Team | Juale Chavez |
| Creative Strategy | Felipe Cabrera |
| Creative Strategy | Isabella Villalobos |
| Account Manager | Ernesto Adduci |
| Account Manager | Daniela Barcelo |
| Account Manager | Pablo Sabouret |
| Account Manager | Maria Bonet |
| Production Designer | Espada y Santa Cruz (Madrid) |
| Post Production Company | Earhole Studios (Chicago) |
| Post Production Company | Co3 (Chicago) |
| Post Production Company | Method Studios |
| Music | “7th Sea” by Cordelia and the Buffalo |
| Music Licensing | SoStereo |