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Boulogne Billancourt, Francia
TitoloElegance is a journey
Agenzia
Campagna Elegance is a journey
Cliente Air France
Marca Air France
Data di Prima Diffusione/Publicazione 2022 / 5
Settore Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Trama As part of its move upmarket, Air France is today unveiling a new brand video embodying its ambition to offer its customers the best of France and take elegance to new heights. This video tells the story of an ascent, that of a bubbly, strong-willed woman, an elegant allegory to the airline. Wearing a red dress with an interminable train, she slowly climbs the Eiffel Tower, the iconic symbol of France the world over. We see the heroine ascending the metal structure, dashing up its many staircases with grace and ease. A consecutive sequence of scenes, each in turn symbolizing the company’s many special qualities, evoke the airline’s universal art of hospitality, offer of French haute cuisine on board its flights and the special attention given to its younger travellers throughout the trip. At the top of the tower, she crosses an imaginary and enchanting sea of clouds, evoking the special timeless moment that can only be experienced on board a plane. Her long train then ascends above the illuminated tower before metamorphosing into the red accent, the company’s brand symbol embodying its excellence and expertise.
Tipo di Media Televisione
Lunghezza
Production
Music
Sound
Client Manager
Agency Manager
Agency Manager
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Art Director
Copywriter
Creative Producer
Production
Director
Executive Producer
Head of Production
Post Produzione
Post Produzione
Editor
Music Supervision
Sound Director
Sound Engineer
Business Affairs
Business Affairs
Music Composer
Performer
Performer
Arranger
Mix

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