\ELSE Directors

Après 10 années chez TBWA\Paris, le Concepteur-Rédacteur Daniel Perez rejoint Serviceplan en tant que Directeur de Création. Au fil de sa carrière, il a notamment contribué à de grandes campagnes françaises et internationales (Adidas, Nissan, Playstation, McDonald’s, Apple, McCain, Amnesty Internationale, Michelin, SNCF,…). Elu « Jeune créatif publicitaire de l'année 2008 » par le magazine Stratégies, il a œuvré dans plusieurs agences du réseau \TBWA (Londres, New York, Los Angeles, Johannesburg, Madrid, Berlin,…), avant d’intégrer en 2014 la cellule digitale de TBWA\Paris. Daniel Perez s’est illustré dans de prestigieux palmarès créatifs (Cannes Lions, Andy Awards, Epica Awards, Clio Awards, Eurobest, Club des AD, New York Festival,…) mais aussi en tant que réalisateur de films publicitaires. Il est représenté par Carnibird Production à Paris et The Brownie Film Company à Madrid.

Mark is a multifaceted director, with a mastery not only of the creative aspects but also the technical nuances of his craft. From his early days as a performance director, his passion for engines was evident, likely stemming from his hands-on experience fixing his father’s motorbikes. Mark’s success in capturing fast cars on film can be seen across his work for renowned brands such as Mercedes, Lexus, AMG, Renault, Nissan, BMW, and Porsche, producing award-winning films shot in breathtaking locations. Despite his accomplishments in the world of cars, Mark’s true passion lies in capturing the essence of real people in performance work. His ability to dream up innovative approaches to shooting action has seamlessly translated into capturing the human element. With a diverse portfolio that showcases his exceptional talent and unwavering dedication to his craft, Mark continues to push boundaries and deliver outstanding results in the world of directing.