Paralympics

As an extension of the I Am Team GB campaign, we’ve updated our Road to Rio film to celebrate the upcoming Paralympics. In collaboration with The National Lottery, ITN Productions, ITV Creative and ITV AdVentures, we’ve created a new cast of Paralympians and some stunning new environments to show the transformative effects of lottery funding for these incredible athletes.

Character Design

Making Of

Credits :

Client

The National Lottery / ITV

Art&Graft

Designed, Directed & Produced by Art&Graft

Creative Director — Mike Moloney

Head of Animation — Clement Bolla

Head of 3D — Martin Salfity

Art Director — Stephen Middleton

Producer — Tom Bromwich

Illustration — Colin Bigelow, Clement Bolla, Stephen Middleton, Jim Wheeler

Character Animation — Clement Bolla, Ricardo David, Christian Johnson, Florian Mounie

Animation — Clement Bolla, Nicholas Canticus, Joe Maker, Stephen Middleton, Sam Munnings, Martin Salfity

Print Artworker — Stephen Everett

Music — Nothing But Love by James, BMG Rights Management

Sound Design — Grand Central Studios

ITN Productions

Executive Producer — Jemma Cassey

Campaign Producer — Jennifer Collins

Producer — Noelia Page

ITV

Executive Creative Director — Tony Pipes

Creative Director — Anton Ezer

Campaign Manager — Heena Jivan

Marketing Manager — Natasha Reddy