Toybox Team Members

Amanda Levin brings over 16 years of experience as an award-winning creative advertising executive; most recently producing theatrical campaigns for Cloudy With a Chance of Meatballs 2, Disney Nature’s Bears, and Parental Guidance. Prior to joining Toy Box, she served on the movie studios side as Vice President of Creative Advertising for Miramax and Dimension Films — and on the agency side, as Creative Director & Producer at Trailer Park. Having supervised the creative process in both capacities, Amanda knows movie marketing inside and out, and in virtually every genre. Her many innovative theatrical campaigns include Kill Bill Vol.1, Walk the Line, The Devil Wears Prada, Bridget Jones’s Diary, The Curious Case of Benjamin Button, The Queen, Gone Baby Gone, Cloverfield, Spy Kids 1, 2, and 3, Scary Movie 1, 2, and 3, and Mission Impossible III. Throughout Amanda’s career, she has earned sixteen Key Art and Golden Trailer Award nominations—and six trophies along the way. 

As Senior Vice President of Marketing at 20th Century Fox, Roland was instrumental in creating audio/visual and print campaigns for The Star Wars Trilogy: Special Edition, Romeo + Juliet, Waiting to Exhale and Independence Day (for which he and the Fox team were named “Entertainment Marketer of the Year”). While President of The Cimarron Group, Roland produced audio-visual campaigns for X-Men and X2, Cheaper By the Dozen, Elf, Barbershop, Daddy Day Care, Lara Croft: Tomb Raider, Lord of the Rings, and War of the Worlds. Roland’s directorial work includes an HBO “mockumentary” on Tim Burton, Tales From the Crypt, and Revenge of the Nerds III. In addition to recent work on Ice Age: Continental Drift, Hotel Transylvania, and Looper, Roland has crafted strategic marketing pieces for Walt Disney Parks & Resorts, AARP, The National MS Society, and Sony Corporation. 

The newest addition to the Toy Box team, Chad Rothman, had recently overseen the Creative Content department at Relativity Media. There he worked on campaigns for such films as Luc Besson’s The Family, Nicholas Sparks’s Safe Haven, Act of Valor, and Immortals creating targeted marketing content for digital and social media networks, as well as for Broadcast, Home Entertainment, and VOD. Prior to that, Chad spearheaded content and on-set behind-the-scenes initiatives at Fox Searchlight Pictures for Juno, Black Swan, Slumdog Millionaire, and dozens of others. Harry Knowles of “Ain’t It Cool News” had this to say about Chad’s featurette for Fantastic Mr. Fox: “The award for best pre-release special feature of all time goes to . . .THE FANTASTIC MR. FOX!!!” While at Searchlight, Chad also produced many behind-the-scenes pieces for HBO’s “First Look.” Chad started his career working in the publicity departments at MGM and Paramount Pictures. Chad received a BFA in Film Studies from the University of Colorado, Boulder. 

With over 20 years of experience, Barry Samson has dedicated half his life to the motion picture business and has also worked on over 200 theatrical advertising campaigns, most recently The Smurfs 2 and The Smurfs, Cloudy with a Chance of Meatballs, Mr. Popper’s Penguins, and the entire Alvin & the Chipmunks franchise. He has written and directed three independent feature films, The Ice Runner, Yesterday’s Target, and The Ice Pawn. He has also recently completed producing and directing the CeReality 100 episode web-series for Disney Online Originals. Together with partner Roland Mesa, he is co-CEO of Toy Box Entertainment, a company dedicated to creating motion picture advertising and promotional materials, corporate identity and branded entertainment pieces, and original television programming.