| Titolo | Together: Celebrating 100 years of the Coca-Cola bottle |
| Agenzia | Ogilvy Paris |
| Campagna | Together: Celebrating 100 years of the Coca-Cola bottle - by David LaChapelle |
| Cliente | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Data di Prima Diffusione/Publicazione | 2015 / 2 |
| Settore | Soft drinks, acque toniche |
| Trama | The brief was simple. Coca-Cola wanted to celebrate the 100 year Anniversary of the Coca-Cola bottle. Our idea came from the fact that this bottle is one of the most famous pieces of design in the world. We wanted to celebrate it in a way no other product can do it. |
| Filosofia | Collaborating with David LaChapelle: David LaChapelle was for our client and us an obvious choice. He is as pop as the product—loves doing iconic work. It was very easy to convince him to participate. His answer to us was that he wanted to do it because the idea and the product were incredibly powerful and iconic. It was an amazing shoot and he is an amazing artist. Biggest challenge in the development: Finding a way for everyone to see the bottle and the brand immediately-- knowing that there is no branding. It is really bold and smart from the client to launch this print without any logo or even product in it. And even if there is nothing that tells you it's Cola-Cola. . .the brand is everywhere: from the togetherness, to the shape of the bottle and the iconicity. Together: Peace and Love. . .to start? Coca-Cola is about bringing people together and to help them share happiness. Celebrating peace and love is in the DNA of the brand. And we all believe that today, more than ever before, it's the thing we need to fight for. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Editorial Company | Final Cut |
| SPECIAL EFFECTS/SFX/POST COMPANY | The Mill New York |
| CEO | Philip Heimann |
| Executive Creative Director | Baptiste Clinet |
| Creative Director | Nicolas Lautier |
| Copywriter | Riccardo Fregoso |
| Art Director | Jeremy Bouchet |
| Art Director | Julien Chiapolini |
| Strategic Director | Hadi ZABAD |
| TV Producer | Antoine BAGOT |
| Art Buying Director | Laurence Nahmias |
| Business Director | Ben MESSIAEN |
| Account Manager | Nicolas BOIVIN |
| Account Manager | Eloïse HAYE |
| Executive Producer | Rebecca SKINNER |
| Director | David LaChapelle |
| Cinematographer (DoP | Paul CAMERON |
| Line Producer | William Green |
| Executive Producer | Saima AWAN |
| Editor | Adam Rudd |
| Sfx/Post supervisor | Phil CROWE |
| Executive Producer | Kait BOEHM |
| Executive Producer | James WELLS |
| Casa di Produzione | HSI (Los Angeles) |
| MUSIC COMPANY/ MIX & AUDIO POST | HUMAN WORLDWIDE |