| Titolo | Auto Trader Brand New Cars |
| Agenzia | Accenture Song |
| Campagna | Auto Trader Brand New Cars |
| Cliente | Cox Enterprises |
| Marca | Autotrader |
| Data di Prima Diffusione/Publicazione | 2019 / 6 |
| Settore | Online Retail, E-store |
| Trama | Raise spontaneous awareness of Auto Trader as the destination for buying brand new cars, so everyone in the market for a brand new car uses Auto Trader to find one. |
| Filosofia | Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a car in a surreal, dream like film. The new campaign will see the car marketplace bring the concept of clutter to the forefront, highlighting that Auto Trader is there to silence the noise – for new and used cars alike. The film features a flock of parrots who act as a metaphor for the noisy car-purchasing market, before the film is finally resolved by Auto Trader, the antidote to the intimidating feeling of buying a brand-new car. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Editing Company | Final Cut |
| Sound Design Company | 750mph |
| Head of Marketing Communications | Ben Darby |
| Chief Creative Officer | Nik Studzinski |
| Creative Director | James Rooke |
| Strategic Planner | David Killick |
| Strategic Planner | Max Richards |
| Agency Producer | Victoria Dashwood-Quick |
| Managing Partner | James Pool |
| Account Director | Henry Bliss |
| Casa di Produzione | Academy Films |
| Director | Michael Lawrence |
| Producer | Stephen Overs |
| Production Manager | Yura Galitskiy |
| Direttore della fotografia | Michael Lawrence |
| 1st AD | Vadim Yuzba |
| Editor | Ryan Beck |
| VFX Company | Nineteentwenty |
| VFX Supervisor | Ludo Fealy |
| VFX Creative Director | Bill McNamara |
| VFX Artist | Ludo Fealy |
| VFX Artist | Chrys Aldred |
| VFX Artist | Adam McHale |
| VFX Artist | Ryan Hadfield |
| VFX Producer | Emma Shuter |
| VFX Producer | David Keegan |
| Colorist | Kai Van Beers |
| Sound Designer | Sam Ashwell |
| Sound Designer | Neil Johnson |