Top Interviews From The Advertising Industry
Interviste in primo piano
VCCP, Ross Neil: "Long gone are the days of PR being the polish at the end."
Through an approach of ‘Living Brands’ and 'Living Ideas' that touch all aspects of an audience’s life, we chat with Ross Neil, Deputy Executive... Più informazioni
Ogilvy Paris takes an “Earned-First creativity” approach to PR capabilities
Chatting with Pierre Hubert Meilhac, Vice President at Ogilvy Paris, we learn more about the agency's “Earned-First creativity” approach to PR... Più informazioni
Heidi Modarelli-Frank, Marcus Thomas LLC: "Creativity is and has always been a part of public relations."
In our continuing series focused on the intersection of PR and creativity, we checked in with Heidi Modarelli-Frank, Chief Relationship Officer at... Più informazioni
Nelson Schmidt's all-encompassing approach to marketing creates opportunities for exponential growth and customer loyalty
In our continuing series of interviews focused on new business and growth, we chatted with John Boler, Chief Marketing Officer at Nelson Schmidt... Più informazioni
Flexibility is Key
Tony Lederer, Chief Strategy Officer at The&Partnership, walks us through the ins and outs of creating authentic experiences between brands and... Più informazioni
Always keep a weather eye on the prevailing industry winds
We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... Più informazioni
Trust the process
In the latest of our interviews exploring the intersection of content, marketing, and culture, Doug Dimon, SVP and Group Creative Director at... Più informazioni
The future is user-driven
Andre Gray, CCO of annex88, explains how listening to your audience and playing to the strengths of the medium chosen can lead to content becoming... Più informazioni
Create with one main goal in mind: Make people act
Eileen Davila, Head of Health & Wellness at Ogilvy LATAM, shares insight on content marketing from the perspective of working within the Health &... Più informazioni
Where content is king, branding is key
Raquel Messias, Chief Strategy Officer at Lew'Lara\TBWA, fills us in on the key to brand consistency and being able to discern what's right for the... Più informazioni