Top Interviews From The Advertising Industry
Interviste in primo piano
Marketing to Generation Z and Alpha: The more niche, the better
Teresa Shiang, Senior Director of Strategy at Ogilvy, leads the Social team in New York; a team of social strategy, content, performance and data &... Più informazioni
Havas is redefining brand communications through their world-first merged media model
Chatting with Christiane Bruszis, Managing Director at Havas Germany, we learn about their integrated media model that is redefining the future of PR. Più informazioni
Lifelong Crush and Hype PR thrive on customizing strategic, innovative strategies that push boundaries for their clients
We chatted with Caroline Kilgour of Lifelong Crush and Erin Richards of Hype PR on the agencies' successful, collaborative partnership and the work... Più informazioni
Ogilvy PR, Charlotte Tansill: "The principles of PR and earned-first creativity no longer apply only to brand protection and reputation but must increasingly be the foundation for brand building and marketing."
Ogilvy veteran Charlotte (Charlie) Tansill is President of PR, Social & Influence, North America. Passionate about using creativity to solve... Più informazioni
Creativity in PR campaigns enables agencies to connect and resonate with audiences in an ever-changing communications landscape
In the latest of our ongoing series focused on the intersection of PR and creativity, Thanattha Sittiphan, Business Coordinator at Yell... Più informazioni
Ogilvy Paris takes an “Earned-First creativity” approach to PR capabilities
Chatting with Pierre Hubert Meilhac, Vice President at Ogilvy Paris, we learn more about the agency's “Earned-First creativity” approach to PR... Più informazioni
Heidi Modarelli-Frank, Marcus Thomas LLC: "Creativity is and has always been a part of public relations."
In our continuing series focused on the intersection of PR and creativity, we checked in with Heidi Modarelli-Frank, Chief Relationship Officer at... Più informazioni
Edgardo Melgar, Ogilvy Honduras: "A creative idea can come from any source, but it can always be enhanced through our PR capabilities."
Sitting down with Edgardo Melgar, Head of Communication and Strategy at Ogilvy Honduras, we analyze the Ogilvy network's innovative use of creative... Più informazioni
National Network Communications is helping clients reach the full potential of their influence through authenticity
In the latest of our interview series focusing on Turbo-charged small agencies, we spoke with Yousef Al Taweel, Founder and CEO of National Network... Più informazioni
Independent, But United: The Versatility of Harbour Collective
Kevin Chesters, Co-Owner and Strategy Partner at Harbour Collective Più informazioni