Titolo | The Non-Issue |
Brief | One fashion magazine has always set the agenda: Vogue. L’Oreal Paris wanted to make a statement about ageism and turned to British Vogue for help in launching the “The Non-Issue” - classic issue of Vogue, except that its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. The "Non-Issue" of Vogue outsold their issue featuring Rihanna and demonstrated that age should be just that, a 'non-issue'. |
Agenzia | McCann Paris |
Campagna | The Non-Issue |
Cliente | Groupe l’Oréal |
Marca | L’Oreal & British Vogue |
Vuoi vedere tutti i crediti? this content is for subscribers only
Inseirisci
Già abbonato? Log on
| |
Data di Prima Diffusione/Publicazione | Solo abbonati |
Settore | Solo abbonati |
Trama | Solo abbonati |
Tipo di Media | Stampa e stampati |
Market | Solo abbonati |
Agency | M...nn L...on Solo abbonati |
Executive Creative Director | J...en C...t Solo abbonati |
Creative Director | R...n W...er Solo abbonati |
Executive Creative Director | R...rt B...n Solo abbonati |
Integrated Creative Director | C..d W...er Solo abbonati |
President / Executive Creative Director | Ri....do F....so Solo abbonati |
Creative President | A...an B...n Solo abbonati |
Beauty Team President | Ch.....te Fr.....ies Solo abbonati |
President & Chief Creative Officer | La....ce T....on Solo abbonati |
President & Chief Creative Officer | ..b D...al Solo abbonati |
Creative Excellence Manager | C...en Bi....an Solo abbonati |
Head of Social Media | Pi......ean B....rd Solo abbonati |
Global Account Director | M...el L....re Solo abbonati |
Global Planning Director | C....nt F...da Solo abbonati |
Chief Strategy Officer | H...ot S...h Solo abbonati |
Chief Production Officer | S...io L...z Solo abbonati |
Planning Partner | R..e ..n O...n Solo abbonati |
Junior Planner | ..y M...n Solo abbonati |
Managing Partner | A...on W...er Solo abbonati |
Senior Account Manager | B..h K...er Solo abbonati |
Project Director | L...se Haw........aite Solo abbonati |
Producer | S...na M..l Solo abbonati |
Director | ..n T....on D...es Solo abbonati |
Editor | M..t Do....gs Solo abbonati |
Editor | S...na D..u Solo abbonati |
Art Director | A...en Si....et Solo abbonati |
Art Director Assistant | Va....in C...po Solo abbonati |
Global Brand President | Pie........nuel An.....lou Solo abbonati |
Managing Director | A...en K...as Solo abbonati |
General Manager | K...n J...s Solo abbonati |
Creative Strategy | G....ra C...ce G....ta Solo abbonati |
AR/VR Business Development Facebook | Ch......her P...e Solo abbonati |