Contact Information
Johannesburg
Sud Africa
Social:
Basic Info
Fondata nel: 2007
impiegati: 12
Fondata nel: 2007
impiegati: 12
Adtherapy Communication & Management Consulting
Johannesburg
Sud Africa
About Adtherapy Communication & Management Consulting
Helping businesses optimise the quality of their commercial creativity output through better strategic thinking, skills, and better relationships. Adtherapy consults on strategic issues facing communication businesses and oversees communication plans and communication strategy through Africa for various clients. To help optimise communication output, we run training programmes for Ad Agencies (Account Leadership (Strategic, Creative and Business), Business Skills for Creatives, amongst others) and Marketers (Creative Fitness: Brief-writing, Insights, Relationships, Evaluation of creative work, Constructive Feedback). We also take on consulting projects in relation to any agency and advertising business, including pitches for new agency partners.
Languages
Projects involve research and strategy, some involve structure and remuneration issues, some are centred on whether we can improve a dysfunctional agency-client relationship – and may lead to further Executive Skills Development or Coaching/Mentoring.
We've helped marketers and agencies improve the quality of their output through building confidence in critical skills with marketing & advertising training workshops, online courses and coaching; making sure the agency-client partnership is aligned and productive through our proven partnership alignments and better processes; and sharpening brand & communication strategies, from getting briefs right to creating ownable positioning statements and developing powerful big ideas platforms.
Background
Gillian’s CV is a mix of marketing, advertising, and leadership. She obtained a Business Science (Honours) degree in Marketing from UCT, worked for Perry & Associates (Marketing Strategy consulting), then headed into the creative world, doing account management and strategy for below and above-the-line agencies, before becoming Managing Director of Hercules/DMB&B/D’Arcy, and then Group Managing Director of Lowe Bull, responsible for nine Group companies, and the African region. She started Adtherapy in 2007, a company that aims to help marketers and agency partners optimise their advertising through enhanced skills, structures, ways of working, strategy, and relationships, amongst other things.