| Titolo | The World's First Underwater Store |
| Agenzia | FP7/DXB - McCann Worldgroup |
| Campagna | The World's First Underwater Store |
| Cliente | Sony Mobile |
| Marca | Sony |
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Great aquatic stunt
For the launch of the new Xperia Z3 range in Dubai, FP7 agency has come UP with the idea of a special pop-up store demonstrating one of the qualities of the mobile phone: being waterproof. Users could explore the world’s first underwater store, test the different devices and share their experience with a free underwater WiFi snorkeling and swimming while breathing fresh air inside.