A Lego Store in the middle of nowhere

A pair of adventurers race across the wilds of Scotland to claim a pile of bricks.

da Maud Largeaud , AdForum

The Land Rover Defender is 75 years old. To pay tribute to this rugged vehicle, Lego is releasing the model as part of its Classic range, supported by a life-sized operation shot in the Scottish Highlands. Two rival adventurers race across rough terrain and muddy tracks in search of a Lego pop-up store, where they then have to assemble a Lego Land Rover kit – a mere 2,336 parts – live on site. A challenge and an event film that combines thrills, nature, camaraderie and the world’s favourite building blocks.