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Frog ID - "Frog ID" by PHNX Awards 2020

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TitoloFrog ID
Agenzia
Campagna Frog ID "Can you solve the Mystery?"
Marca Frog ID
Data di Prima Diffusione/Publicazione 2019 / 11
Prodotto Frog ID week
Trama There are over 240 species of frogs in Australia. And surprisingly, their calls that are remarkably similar to everyday common sounds, such as dogs barking, owls and even car alarms. So, using only actual, unmodified frogs sounds as the audio, we created a fake scary movie trailer that delivered an important message about how the public can help these endangered creatures: by simply recording their calls with the Frog ID app. It launched on Halloween and coincided with Frog Week at the beginning of November.
Lunghezza
Client Australian Museum
Australian Museum Kim McKay, Director & CEO
Australian Museum Jacinta Spurrett, Director, Marketing, Communications & Partnerships
Australian Museum Christine Bradburn, Manager, Marketing and Memberships
Australian Museum Maria-Sylvia Epitropou, Campaigns Manager
Australian Museum & UNSW Sydney Dr Jodi Rowley, Curator, Amphibian & Reptile Conservation/ FrogID Chief Scientist
Australian Museum Adam Woods, Science Communicator and Project Coordinator, Frog ID
Agency 303 MullenLowe Sydney
Executive Creative Director Scott Huebscher
Senior Copywriter Chris Berents
Senior Art Director Tom Johnson
Senior Copywriter David Roberts
Art Director Leila Cranswick
Head of Broadcast Meredyth Judd
Producer Charlotte Doyle
Senior Planner Abbie Love
Senior Business Director Jonathon Bates
Senior Business Director Kiely Decker
Sound Company Sonar Music
Sound Designer Tim Bridge
Producer Haylee Poppi
FX editor Joshua Pearson
Executive Producer Sophie Haydon
Production Company Vandal
Editor Fraser Kelton
Producer Michaela Fenton
Designer Darrin Hanley
Colorist Daniel Pardy
Flame Artist Kent Smith