TitoloThe Fraud
Agenzia
Campagna Stick to the Original
Cliente Unilever
Marca Magnum

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
ProblemaSolo abbonati
Tipo di Media Televisione
Lunghezza
MarketSolo abbonati
Chief Marketing Officer (CMO) J...en B....ux Solo abbonati
Vice President (VP) Be....in C...is Solo abbonati
Marketing Manager D...se ..n S...en Solo abbonati
Global Brand Manager M...eo M....ic Solo abbonati
Brand Manager D...s An....us Solo abbonati
Digital Lead S..a P...ão Solo abbonati
Digital Brand Manager Y..g .u Solo abbonati
Creative Director J...e Z...er Solo abbonati
Creative Director K...n C...li Solo abbonati
Creative Team A....to Ca.....ri Solo abbonati
Creative Team P...o M....ni Solo abbonati
Design Director ..n G....er .e Ol....ra Solo abbonati
Art Director A..n C...g Solo abbonati
Designer A..n C...g Solo abbonati
Executive Creative Director T...�s Os....ia Solo abbonati
Managing Director ..m El....on Solo abbonati
Account Director Ca....na A....re Solo abbonati
Account Supervisor Cr....na P...a Solo abbonati
Account Executive S...�a P...z Solo abbonati
Strategic Planning Director C....la F...n Solo abbonati
Head of Production F...pe C....ño Solo abbonati
Producer M...na S..o Solo abbonati
Strategy Lead B...o Y....ui Solo abbonati
Casa di Produzione P...pa Solo abbonati
Director M...in W...er Solo abbonati
Executive Producer P...o Ma....ez Solo abbonati
Producer Cr....na ..n C..o Solo abbonati
Assistant Director C...os S....na Solo abbonati
Direttore della fotografia N....aj B...l Solo abbonati
VFX Lead J...s D...n Solo abbonati
Wardrobe Stylist M....ie Bu....ve Solo abbonati
Casting Director ..u P...o Solo abbonati
Casting Director E...er C....o
 Solo abbonati
Casting Director D...e K..l Solo abbonati
Production Designer P...r G...t Solo abbonati
Make-Up Artist M...l R..a Solo abbonati
Editor R...us N...lm S....dt Solo abbonati
VFX Coordinator ..u C...a Solo abbonati
Production Manager V....sa M...no Solo abbonati
Production Coordinator C...en P...e Solo abbonati
Steadicam K....en Ja....en Solo abbonati
Home Economist T..i K...k Solo abbonati
Production Assistant Cr....na B....os Solo abbonati
Production Assistant Cr....na A....zar Solo abbonati
Talent Coordinator M...a A....es P...n Solo abbonati
Post Produzione B...n . Solo abbonati
VFX Company B...n . Solo abbonati
VFX Lead J...s D...n Solo abbonati
Executive Producer, VFX E...na Carr........cher Solo abbonati
HOP C...e Kr.....ard Solo abbonati
VFX Producer L..s W...er Solo abbonati
VFX Producer L...�ne Le....ne Solo abbonati
Compositor T...as B...er Solo abbonati
Compositor ..i Ha.....th Solo abbonati
Compositor J...b Ca....on Solo abbonati
Colorist ..m G....ng Solo abbonati
Compositor I..n Li....rs Solo abbonati
Conform Artist S...en K....en Solo abbonati
Conform Artist O...er W...y Solo abbonati
Music ..g S..c M...c Solo abbonati
Music Creative Director J...in Solo abbonati
Music Supervision A...ia L...ot Solo abbonati
Music Supervision C...m P...e Solo abbonati
Music Producer S...a S...en Solo abbonati
Sound Design and Mix B...ad Solo abbonati
Sound Designer A...an Au....us Solo abbonati
Mixer A...an Au....us Solo abbonati
Executive Music Producer G....rs M...sk M...ler Solo abbonati

About LOLA MullenLowe

Latest News

LYNX makes a bold bet on comedy in its new campaign

 

With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend* of dark humor seen on streaming channels such as Netflix and the like, featuring the LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection.

Teaming up with the irreverent Lionel Goldstein, LYNX and LOLA Mullen-Lowe have taken humor to new heights to play with the power of fragrance. Goldstein's world is a blend of the absurd, the melancholic, and the comical, all while maintaining a sense of believability and relevance. Over the years, Goldstein has crafted a diverse portfolio of sharp and witty films, adding an extra layer of zest to the international advertising scene.

“It takes a lot of courage and boldness for a client and agency today to give us freedom to play with the ideas. Lionel is very happy to be part of the new Lynx communication and films. The basics of the daring script and the humoristic level are our cup of tea!” - Lionel Goldstein.

As part of “The Power of a Fragrance” campaign, LYNX proudly presents the films "Robbery" and "Funeral." In "Robbery," we follow the escapade of a woman who, somewhat impulsively, attempts to rob a roadside cafe, only for the scent of LYNX Blue Lavender fragrance to lead to an unexpected twist. In "Funeral," a similar scenario unfolds, this time at a somber funeral, where the fragrance of the deceased guy sets off an entirely unforeseen chain of events.

"We always say we want humor to come back, but few times do agencies and clients dare to do what needs to be done to put this into practice. This is one of those times. Bravo Lynx!" – Tomás Ostiglia, ECD at LOLA Mullen-Lowe.

The campaign goes live in cinemas and online across the UK and Turkey, as well as in various Latin American countries such as Mexico, Argentina, and Uruguay this month. 

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