Phaedon Insights

Kris Tremaine, Chief Executive Officer at new independent agency Phaedon, expounds on her experiences and her goal of creating a workplace that is inclusive, diverse, and empowering for everyone. Più informazioni

Checking in with Michelle Ruiz-Ponce, Partner/Integrated Marketing + Communications at ICF Next, we chat about the opportunity brands have to redefine what parenting is. Più informazioni

Jackie Hopkins, Managing Partner, Communications and Marketing at ICF Next, speaks on her journey and responsibility as a leader to help reshape the industry for positive change. Più informazioni

      It is a critical and stressful time for brands as the continued economic forecasts and societal upheavals change how, when, and where brands interact to close a sale. With con... Più informazioni

The ad spawned the second-most searched term on Google during the big game. Più informazioni

      Both consumers and brands alike face challenges from current social and economic uncertainty. As brands look at how to act and respond to the times, leaning into empathy and... Più informazioni

      My advice to all brand managers is simple—be ready to pivot in your consumer engagement and make it personal. We are finding ourselves in uncertain times and things seem... Più informazioni

    We have heard the word “unprecedented” too many times in recent years, but it’s hard to think of any other word to describe what our society is going through. Coming... Più informazioni

      Customer expectations have continued to increase dramatically over recent years, and one of the biggest areas we’ve seen it in is personalization. In essence, customers w... Più informazioni