Titoloadidas x Arsenal - Where we belong
Campagna adidas x Arsenal - Where we belong
Cliente adidas
Marca adidas
Data di Prima Diffusione/Publicazione 2021 / 8
Settore Cultura, Tempo libero e Sport
Trama To launch Arsenal’s 2021/22 third jersey, Iris created ‘Where we belong’, a 3.5 minute mockumentary. Instead of focusing on well-known players, the film spotlights a 60-year-old character to launch the latest shirt - Arsenal super fan, Len. The mockumentary turns Len into a true club legend, with players past and present telling stories about him and how his belief has influenced some of the club’s most historic moments. Directed by a diehard life-time Arsenal fan, the film is littered with insights and easter eggs that only ‘true fans’, like Len, will pick up on. The campaign taps into the fact that, for fans, there is nothing more powerful than belief. Faithful Arsenal fans have always had an elite mentality and believed that no matter what happens on the pitch, they are one of the best clubs in the world and they will get back to where they belong - Len is the embodiment of that belief.
Tipo di Media Web Film
Executive Creative Director Grant Hunter
Creative Directors Rachid Ahouyiek, Henry Scotland
Associate Creative Directors Matthew Carter, Jonathan Wedlake
Agency Iris London
Planner David Austin
Account Team Ben Buchanan (BD), Theo Jenkins (SAD), Dyfed Thomas (AM)
Agency Producers James Plaxton, Sophie Smith, Michael Hanney
Production Company Kode
Director Dominic O’Riordan
Edition house Stitch
Editor Jack Singer
Post production Kode Red
Audio post production Grand Central Recording Studios
Sound Engineer Tom Pugh

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