| Titolo | The Impossible Sunlight |
| Agenzia | INNOCEAN Europe |
| Campagna | The Impossible Sunlight |
| Cliente | Kia Motors |
| Marca | Kia EV9 |
| Data di Prima Diffusione/Publicazione | 2024 / 2 |
| Settore | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Filosofia | Kia’s EV9, with its ground-breaking design and technological advancement redefining standards for movement, has been inspired to move to even greater lengths and do the impossible - by bringing back the sun to Northern Europe during its darkest months. As vast parts of Europe plunge into darkness during the winter months, the lack of sunlight takes its toll on individuals’ energy levels, mental health, immune systems and sleep patterns. In response to these challenges, INNOCEAN Berlin and Kia developed "The Impossible Sunlight", an innovative art installation powered by the Kia EV9’s cutting-edge Vehicle-2-Load technology. “The Impossible Sunlight” is an art project created in collaboration with VOID, an experiential design studio based in Norway, known for its expertise in creating custom installations that blend digital features with real space elements such as architecture, sculpture, kinetics, audio, lights, and sensors. The circular structure stands at 7 metres high and emits approximately 200,000 lumens, mimicking the properties of natural sunlight, helping to bring back the sun’s positive benefits lost during the winter months. Once fully illuminated, the sun installation can be seen from several kilometres away. To capture the beauty and impact of the installation, Kia has partnered with Swedish award-winning photographer and cinematographer Norris Nimann, whose work has been featured in publications such as Vogue Scandinavia and National Geographic. His keen eye for unique landscapes and ability to evoke emotions through his photography make him the perfect collaborator for this project. A short film capturing the emotional reactions of individuals experiencing the installation, alongside the striking beauty of the Kia EV9, has also been produced as a testament to the project's impact. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Colonna sonora | Liquid Memoirs - Solace |
| Advertising Manager | David Hilbert |
| Advertising Manager | Benedict Abrahamsberg |
| Advertising Manager | Christiane Frisch |
| Advertising Manager | Jericho Dignadice |
| Advertising Manager | Ruxandra Iliescu |
| Chief Creative Officer | Gabriel Mattar |
| Executive Creative Director | Ricardo Wolff |
| Head of Account Management | Alessia Bellini |
| Creative Director | Jose Arnaldo |
| Creative Director | Sebastian Pattis |
| Art Director | Manuel Armenteros Parras |
| Copywriter | Giovanna Ribeiro Pereira |
| Copywriter | João Vaz |
| Editor & Motion Designer | Carlos Suárez |
| Account Manager | Travis Kim |
| Junior Account Manager | Nadia Esi Berchtenbreiter |
| Strategy Director | Jorn Ballentin |
| Strategic Planner | Odile Breffa |
| Social Media Lead | Benjamin Weih |
| Head of Production | Fabian Barz |
| Senior Producer | Michael Endres |
| Senior Producer Content | Hannes Andresen |
| Casa di Produzione | Tobi & Tron |
| Director | Tobias Becker |
| Director | Steffen Tron |
| Direttore della fotografia | Robert Wong |
| Direttore della fotografia | Norris Niman |
| Editor | Tobias Becker |
| Post-production Producer | Jasmin Scharf |
| Post Produzione | Steffen Tron |
| Sound | DaHouse |
| Photographer | João Vaz |
| Creator & Service Production Digital Creator | Norris Niman |
| Production Service Company | Film in Norway |
| Light Installation | Void AS |