TitoloTents of Hope
Agenzia
Campagna Tents of Hope
Cliente Havas Spain
Marca Accem
Data di Prima Diffusione/Publicazione 2023
Settore Servizi di Comunicazione, Pubblicita' e Marketing
Trama Imagine leaving your country abruptly due to conflict or persecution for your identity or beliefs. Overnight, you go from being a Creative Director or Chief Marketing Officer to simply a "REFUGEE." This is the reality for 130 million people worldwide. We aimed to showcase the hidden potential, talent, and experience within refugee camps. Using actual tent fabric, we printed the CVs of individuals living there. These unique resumes were sent to institutions, public agencies, and top companies in the country. Today, refugees are being considered in their hiring processes, offering them a chance for a brighter future.
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