| Titolo | Glasses of Drought |
| Agenzia | Havas Creative Network |
| Campagna | Glasses of Drought |
| Cliente | Reckitt |
| Marca | Finish |
| Data di Prima Diffusione/Publicazione | 2019 / 6 |
| Settore | Detergenti superfici, saponi |
| Trama | To highlight the imminent water crisis in Turkey, we partnered with long-term client Reckitt Benckiser to raise awareness of the problem through their brand Finish. We turned the shapes of five lakes where water levels have seriously dropped into glasses and launched them on World Water Day at one of the biggest national economic forums - Uludag. |
| Tipo di Media | Case Study |
| Lunghezza |