DPDK Digital Agency Insights

Let’s start by asking a question that’s been on my mind a lot lately: What’s happening to brands? Più informazioni

Imagine yourself in a sneaker store. Two sales assistants greet you when you enter. You know which pair of shoes you’re looking for, you just need the right size. Would you approach the person one who smiles when they greet you, or the one that doesn’t? Più informazioni

DEPT CEO Pim van Helten brings us back to marketing fundamentals with renewed focus on brand strategy. No matter the medium, consistency is critical Più informazioni

Imagine yourself in the wine aisle trying to pick a bottle of wine for the dinner party you’re hosting. Più informazioni

It’s not about cheating or cutting corners. Instead, it’s about focusing on the parts of the project that will make a real difference. Più informazioni

The goal of the fresh new brand is to facilitate and fast-track innovation at every stage - from ideation to implementation. Più informazioni

There are more than half a million brands out there, and only some stick out. Think about those that stood the test of time, like Disney, Nike or Microsoft, and captured a corner of your mind. They successfully managed to differentiate themselves from their competitors. Più informazioni

If there’s one thing 2021 has taught us, it’s that marketing changes in the blink of an eye. Più informazioni

We’re living in the age of big data. Whether we like it or not, data has become an invaluable marketing resource. We collect an unprecedented amount of data for all sorts of things: campaign building, sales forecasting, and customer retention just to name a few. Più informazioni

In his session, Michael shared best practices to create scalable design systems and manage brand assets in Adobe XD. Più informazioni