Insights from Lucky Generals

Lucky Generals is launching a new brand platform for the UK launch of Spain’s number one draught beer¹, Cruzcampo, inviting consumers to ‘Choose to Cruz’, as they capture the spontaneous spirit of Seville and inspire consumers to live in the moment. Cruzcampo is officially the biggest brand… Più informazioni

…as figures from the first wave of its “Let’s open up about gambling” campaign show that 93% of campaign recognisers claimed to have taken action as a result of the campaign A new GambleAware campaign from Lucky Generals sees a state-of-the-art perspex billboard that slowly fills with smoke… Più informazioni

Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, including a specific brief to work on the launch of Epic Universe.   The agency picked up the business following a pitch against two other US agencies. Led out of the agency’s New York office, the long-term… Più informazioni

National Express, the UK’s number one coach operator has awarded Lucky Generals its advertising account as it looks to position itself as the savvy alternative to train and car travel and appeal to people who don’t think coach travel is for them.  The agency picked up the business following … Più informazioni

TikTok is today launching a new campaign - It Starts on TikTok - which spotlights and celebrates the journeys of discovery starting on the platform every day. In its first work with Lucky Generals, the campaign brings to life the diverse range of places a simple browse on TikTok can lead, f… Più informazioni