TitoloLesso Lessons
Agenzia
Campagna Lesso Lessons
Cliente Roto Moulders & Ogilvy Africa
Marca Roto tanks
Data di Prima Diffusione/Publicazione
Settore Industria Manufatturiera
Trama Roto Tanks and Africa’s largest marketing and communications network agency, Ogilvy Africa (as part of the Ogilvy Give Program) have partnered in a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children in the first 24 months of their development. The project dubbed ‘Lesso Lessons’ aims to use traditionally patterned fabric garments (called ‘ lessos ’) to educate young Kenyan mothers in rural areas on proper postnatal nutritional care.
Tipo di Media Community Relation
Lunghezza
Più informazioni https://ogilvy.africa/work/lesso-lessons/
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