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| Titolo | How the first of it’s kind Metaverse village provides real veterans homes |
| Agenzia | Zulu Alpha Kilo |
| Campagna | How the first of it’s kind Metaverse village provides real veterans homes |
| Cliente | HomeEquity Bank |
| Marca | HomeEquity Bank |
| Data di Prima Diffusione/Publicazione | 2022 / 7 |
| Settore | Istituti di Credito |
| Trama | HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank. |
| Filosofia | HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Brian Murray |
| Creative Director/ art director | Vic Bath |
| Creative Director, Copywriter | Dan Cummings |
| Art Director | Erin Rodness |
| Designer | Jackman Chiu |
| Agency Producer | Ece Inan |
| Agency Producer | Sarah Dayus |
| Account Management Team | David Tremblay |
| Account Management Team | Lauren Boultwood |
| Account Management Team | Samantha Tang |
| Planning Team | Maxine Thomas |
| Advertising Manager | Yvonne Ziomecki |
| Advertising Manager | Vivianne Gauci |
| Advertising Manager | Erin Wilson |
| Advertising Manager | Niary Toodakian |
| Advertising Manager | Jackie Wilson |
| Client Partner | Jacqueline Howard |
| Client Partner | Cameron Diggon |
| Media Agency | iQuanti Inc |
| Media Team | Kerstin Baker Ash |
| Media Team | Tony Hooper |
| Media Team | Maithili Bandishti |
| PR Agency | Weber Shandwick - Toronto |
| Public Relations | Riya Dhaliwal |
| Public Relations | Adam Bornstein |
| Public Relations | Michelle Zucchero |
| Casa di Produzione | Zulubot |
| Director | Vic Bath |
| Director | Dan Cummings |
| Producer | Ben Bentivegna |
| Direttore della fotografia | Adam Griffiths |
| Post-production Supervisor | Sarah Dayus |
| Editor | Mallory Robbins |
| Online / Color Artist | Felipe Chaparro |
| Music | Soup Music Asche and Spencer |
| Audio Engineer | Noah Mroueh |
| Digital Interactive Producer | Ece Inan |
| 3D Architecture and Game Design House | Metaverse Architects |
| 3D Architecture Producer | Maggie Hill |
| Metaverse Architect | Sean Ellul |
| Metaverse Architect | Andre Causon |
| Metaverse Architect | Aaron Zarb |