• Tipo di Agenzia

    • Advertising/Full Service/Integrata
  • Competenze Principali

    • Advertising/Full Service/Integrata
    • Digital
    • Design
    • Strategy and Planning

Filosofia e Vantaggi Competitivi

Since our inception in 2008, Zulu’s success has been underpinned by an operating philosophy and a set of strong agency values that guide every decision we make. How are we different? One of our secret ingredients is not chasing growth for growth’s sake. We only align ourselves with clients where the chemistry and fit are strong. This is ultimately what leads to world-class work and true partnership. We’ve made a commitment to our clients to always remain focused on their business, hence we say no to approximately 80% of RFPs because of our no-spec policy. Most agencies routinely divert and spread thin their resources when working on pitches. It may sound radical, but it pays respect to our existing clients and that’s why they stay with us for the long haul.

Our operating philosophy can be summarized in these four beliefs:

GROWTH IS NOT THE END GAME
One of our secret ingredients is not chasing growth for growth’s sake. We’ve seen too many great agencies grow the wrong way, take their eye off the ball and lose what made them great in the first place. Zulu is driven to be great, not big.

HONESTY & STRAIGHTFORWARDNESS
A truly collaborative team is honest and straightforward with one another. We’re wired to be direct, so you always know where we stand. If we screw up, we raise our hand and tell you so. That builds trust with both staff and clients, and trust is the foundation for creating amazing work.

NO DEPARTMENTS
We don’t divide ourselves into departments. Instead, everyone at Zulu is part of a single company-wide creative group. Whether someone does finance, production, accounts, or strategy, at the end of the day our common goal is to be part of groundbreaking creative work.

BRAVERY
Fortune favors the bold. Our creative and business success is anchored by challenging the status quo and established norms in pursuit of excellence. We embrace change and inspire our clients to move beyond their comfort zone. 

Personale

Numero di Impiegati: 125
Zak Mroueh
Founder & Chief Creative Officer
Mike Sutton
President & partner
Telefono: (+1) 416-574-8912

Campagne

  • Cliente: Goldfish
  • Marca: Goldfish
  • Nome: Five new creatives
  • Cliente: Subaru Corporation
  • Marca: Subaru
  • Nome: The Fight for Space
  • Cliente: Queen West BIA, Broadview-Danforth BIA
  • Marca: Queen West BIA, Broadview-Danforth BIA
  • Nome: Out-Of-Work Mannequins
  • Cliente: Consonant Skincare
  • Marca: Consonant Skincare
  • Nome: The More You O
  • Cliente: Bell Mobilité
  • Marca: Bell
  • Nome: I'll be home
  • Cliente: Audi Canada
  • Marca: Audi Canada
  • Nome: Projection of Greatness
  • Cliente: ParticipACTION
  • Marca: ParticipACTION
  • Nome: Build your Best Day
  • Cliente: Cineplex
  • Marca: Cineplex
  • Nome: Lightning Popcorn
  • Cliente: Cineplex
  • Marca: Entertainment and Media Company
  • Nome: A Balloon for Ben
  • Cliente: Zulu Alpha Kilo
  • Marca: ParticipACTION
  • Nome: ParticipACTION: Make room for play
  • Cliente: Interac
  • Marca: Interac
  • Nome: ‘Be in the Black’
  • Cliente: Cineplex
  • Marca: Cineplex
  • Nome: Lily & the Snowman
  • Cliente: Whirlpool Corp. - KitchenAid Small Appliances
  • Marca: Whirlpool Corp. - KitchenAid Small Appliances
  • Nome: Mix ‘N Match
  • Cliente: Subaru Canada
  • Marca: Subaru Canada
  • Nome: Greatest Outback Of All Time (G.O.O.A.T.)
  • Cliente: SingleCut Beersmiths
  • Marca: SingleCut Beersmiths
  • Nome: Big in Japan
  • Cliente: Peace Collective
  • Marca: Peace Collective
  • Nome: #UnravelHate
  • Cliente: HomeEquity Bank
  • Marca: HomeEquity Bank
  • Nome: #PauseToRemember
  • Cliente: Consonant Skincare
  • Marca: HydrExtreme
  • Nome: Small But Mighty
  • Cliente: Coalition for Gun Control
  • Marca: Coalition for Gun Control
  • Nome: Dodge the Bullet
  • Cliente: Cineplex
  • Marca: Cineplex
  • Nome: Projecting Hope
  • Cliente: Campbell Canada
  • Marca: Goldfish® Crackers
  • Nome: Feeding Imagination
  • Cliente: Amazon Rainforest Conservancy
  • Marca: Amazon Rainforest Conservancy
  • Nome: The Rainforest Fire Channel
  • Cliente: N/A
  • Marca: The Advertising and Design Club of Canada
  • Nome: ADCC All-Nighter Webathon
  • Cliente: Interac
  • Marca: Interac
  • Nome: Debt, Debt, Debt
  • Cliente: Harley-Davidson, Inc.
  • Marca: Harley-Davidson
  • Nome: 1903 Harley-Davidson Café
  • Cliente: Zulu Alpha Kilo
  • Marca: Zulu Alpha Kilo
  • Nome: Say No To Spec
  • Cliente: Subaru Canada
  • Marca: Subaru Outback
  • Nome: Subaru GOAT vs GOOAT
  • Cliente: Cineplex
  • Marca: Cineplex
  • Nome: Cineplex Balcony Cinema
  • Cliente: Zulu Alpha Kilo
  • Marca: Zulu Alpha Kilo
  • Nome: World's Worst RFP
  • Cliente: The Royal Canadian Legion
  • Marca: The Royal Canadian Legion
  • Nome: #PauseToRemember
  • Cliente: Whirlpool Corporation
  • Marca: KitchenAid Small Appliances
  • Nome: Mix and Match
  • Cliente: Tim Hortons
  • Marca: Tim Hortons
  • Nome: The Away Game
  • Cliente: Consonant Skincare
  • Marca: Consonant Skincare
  • Nome: Reskinning Queen Street West

Premi

Premio Distinzione Categoria Marca Anno
Epica Awards Public Interest – Social HomeEquity Bank 2020
Epica Awards Shortlist Public Interest – Environment Amazon Rainforest Conservancy 2020
Epica Awards Silver Copywriting & Storytelling Zulu Alpha Kilo 2020
Epica Awards Silver Confectionery & Snacks Goldfish® Crackers 2020
The New York Festivals Advertising Awards Bronze Products & Services: CP03 - Financial & Investment The Royal Canadian Legion 2020
Epica Awards Shortlist Health & Beauty HydrExtreme 2019
Epica Awards Bronze Websites Coalition for Gun Control 2019
Epica Awards Silver Packaging Design SingleCut Beersmiths 2019
Epica Awards Shortlist Corporate Image Zulu Alpha Kilo 2019
Epica Awards Gold Branded Content - Films & Series Tim Hortons 2019
Epica Awards Shortlist Health & Beauty Consonant Skincare 2018
Epica Awards Silver Brand Identity DesignThinkers 2018 2018
Epica Awards Bronze Corporate Image Zulu Alpha Kilo 2017
Epica Awards Bronze Product & Brand Integration Harley-Davidson 2017
Epica Awards Silver Media Cineplex 2016
Epica Awards Silver Online Campaigns - Business to Business & Corporate Zulu Alpha Kilo 2016
Epica Awards Silver Financial Services Interac 2016
Epica Awards Bronze Online Campaigns - Business to Business & Corporate Zulu Alpha Kilo 2016
Epica Awards Gold Corporate Image Zulu Alpha Kilo 2016
Epica Awards Bronze Financial Services Interac 2015
Epica Awards Bronze Financial Services Interac 2015
Epica Awards Bronze Financial Services Interac 2015
Epica Awards Bronze Online & Viral Films Audi 2015
Epica Awards Silver Public Interest - Health & Safety ParticipACTION 2015
Epica Awards Silver Public Interest - Health & Safety ParticipACTION 2015
Epica Awards Silver Public Interest - Health & Safety ParticipACTION 2015
Epica Awards Gold Non-Alcoholic Drinks Nestea 2015
Epica Awards Gold Non-Alcoholic Drinks Nestea 2015
Epica Awards Gold Non-Alcoholic Drinks Nestea 2015
Ad Stars Silver Amazon Rainforest Conservancy 2020
Ad Stars Bronze Print Craft: Entertainment & Copy writing Subaru Outback 2020
Ad Stars Crystal HomeEquity Bank 2020
Ad Stars Bronze Use of Data: Data Technology Coalition for Gun Control 2020
Ad Stars Bronze Sectors: Not-for-profit / Charity Coalition for Gun Control 2020
Ad Stars Silver Film Craft: on design Script Zulu Alpha Kilo 2020
ADC Annual Awards bronze-cube Food / Beverage / Beverage - Series SingleCut Beersmiths 2020
ADC Annual Awards silver-cube Design for Good / Fashion Design Peace Collective 2020
CLIO Awards Bronze 61 Seconds to Five Minutes Zulu Alpha Kilo 2020
Kinsale Shark Advertising Festival Gold Leisure, Entertainment & Gaming The Royal Canadian Legion 2020
Kinsale Shark Advertising Festival Silver Financial and Insurance The Royal Canadian Legion 2020
Kinsale Shark Advertising Festival Silver Best Use of Social Media Amazon Rainforest Conservancy 2020
The One Show Bronze Influencer Marketing / Single Channel The Royal Canadian Legion 2020
The One Show Silver Livestream The Royal Canadian Legion 2020
Ad Stars Bronze Branded Entertainment Video : Others Tim Hortons 2019
Ad Stars Crystal Product & Service : Cosmetic / Beauty / Clothing / Footwear and accessories Peace Collective 2019
Ad Stars Silver Product & Service : Corporate /Institutiional DesignThinkers 2018 2019
CLIO Awards Bronze Partnerships & Collaborations Tim Hortons 2019
CLIO Awards Bronze Brand & Corporate Identity DesignThinkers 2018 2019
CLIO Awards Bronze Direct Marketing Consonant Skincare 2019
CLIO Awards Shortlist Graphic Design SingleCut Beersmiths 2019
CLIO Awards Bronze Fashion & Beauty Peace Collective 2019
CLIO Health Bronze 30 seconds and under Betadine 2019
CRESTA Shortlist HOME KitchenAid Small Appliances 2019
CRESTA Shortlist Retail Peace Collective 2019
CRESTA Shortlist COSMETICS & TOILETRIES Consonant Skincare 2019
CRESTA Shortlist Retail Tim Hortons 2019
CRESTA Shortlist ALCOHOLIC DRINKS SingleCut Beersmiths 2019
CRESTA Bronze Corporate/Brand Identity DesignThinkers 2018 2019
Epica Awards Silver Homes, Furnishings & Appliances KitchenAid Small Appliances 2019
International Food and Beverage Creative Excellence Awards - FAB Awards Silver Retailer Tim Hortons 2019
Kinsale Shark Advertising Festival Bronze Campaign (any client) - 3 or more executions The One Show 2019
Kinsale Shark Advertising Festival Bronze Filmed Brand Experience/Stunts & Events/TV Shows etc under 5 mins Tim Hortons 2019
Kinsale Shark Advertising Festival Bronze Household, Garden & Pets KitchenAid Small Appliances 2019
Kinsale Shark Advertising Festival Bronze Packaging and Branding SingleCut Beersmiths 2019
Kinsale Shark Advertising Festival Bronze Fashion, Clothing, Footwear & Accessories Peace Collective 2019
Kinsale Shark Advertising Festival Silver Fashion, Clothing, Footwear & Accessories Peace Collective 2019
LIA Gold Household Products KitchenAid Small Appliances 2019
The New York Festivals Advertising Awards Third Prize Award Products & Services Tim Hortons 2019
Kinsale Shark Advertising Festival Silver Direct Mail/Posters Consonant Skincare 2018
Kinsale Shark Advertising Festival Silver Brand Identity DesignThinkers 2018 2018
LIA Bronze Posters DesignThinkers 2018 2018
LIA Bronze Use of Copywriting DesignThinkers 2018 2018
LIA Bronze Poster Campaign DesignThinkers 2018 2018
LIA Bronze Poster Campaign DesignThinkers 2018 2018
LIA Bronze Poster Campaign DesignThinkers 2018 2018
LIA Bronze Poster Campaign DesignThinkers 2018 2018
The New York Festivals Advertising Awards Third Prize Award Automotive Products & Services Harley-Davidson 2018
Kinsale Shark Advertising Festival Bronze International Non Traditional/Use of Innovative Technology Cineplex 2017
The Midas Awards® Silver Interac 2017
The Midas Awards® Silver Interac Flash 2017
Kinsale Shark Advertising Festival Bronze Winner Websites Zulu Alpha Kilo 2016
Kinsale Shark Advertising Festival Bronze Winner Corporate Image Zulu Alpha Kilo 2016
Kinsale Shark Advertising Festival Gold Winner Any Other Harley-Davidson 2016
Kinsale Shark Advertising Festival Bronze Winner Events, Stunts, Live Brand or Interactive Experience Harley-Davidson 2016
Kinsale Shark Advertising Festival Bronze Winner executions or more qualify. Any craft skill will qualify. Harley-Davidson 2016
Kinsale Shark Advertising Festival Shortlisted Financial and Insurance Institutions Interac Association 2016
Kinsale Shark Advertising Festival Shortlisted Financial and Insurance Institutions Interac 2016
Kinsale Shark Advertising Festival Shortlisted Corporate Image, Utilities & Energy Providers, Business Services, Post Zulu Alpha Kilo 2016
Kinsale Shark Advertising Festival Silver Winner Social Media Zulu Alpha Kilo 2016
Kinsale Shark Advertising Festival Shortlisted Alcoholic Drinks Corona 2016
Kinsale Shark Advertising Festival Silver Winner Best campaign using 3 or more media formats Cineplex 2016
Kinsale Shark Advertising Festival Gold Winner Online Video Cineplex 2016
Kinsale Shark Advertising Festival Shortlisted Leisure, Entertainment & Computer Gaming Cineplex 2016
The New York Festivals Advertising Awards Third Prize Award Products & Services: Commercial & Professional Public Services Zulu Alpha Kilo 2016
The New York Festivals Advertising Awards Finalist Award Viral: Video Zulu Alpha Kilo 2016
The New York Festivals Advertising Awards Finalist Award Craft: Animation Cineplex 2016
The New York Festivals Advertising Awards Finalist Award Craft: Music/Sound Design Cineplex 2016
The One Show Gold Pencil Consumer - Online Films & Video / Self-Promotion - Single Zulu Alpha Kilo 2016
AUTOVISION: International Film and Multimedia Festival for the Automotive Industry Silver Winner Streaming, Virals Audi 2015
Kinsale Shark Advertising Festival Silver Winner Public Health and Safety Messages ParticipACTION 2015
Kinsale Shark Advertising Festival Silver Winner 3 executions or more to qualify ParticipACTION 2015
The Mobius Advertising Awards Best of Show Nominee Automotive Audi 2015
The Mobius Advertising Awards Mobius Automotive Audi 2015
Kinsale Shark Advertising Festival Silver 3D - Packaging Corona 2014
Kinsale Shark Advertising Festival Silver 3D - Packaging Corona 2014
Kinsale Shark Advertising Festival Silver 3D - Packaging Corona 2014
AUTOVISION: International Film and Multimedia Festival for the Automotive Industry Gold Streaming/Web-Only Films/Web-TV/ Virals Audi 2013
CLIO Awards Bronze Live Events Audi 2013
Epica Awards Bronze Automotive Interactive Audi 2013

Clienti

Cliente Marca Settore Tipo di Lavoro da
Avrio Health Betadine Farmaceutici/Sanitari
Bell Canada Bell Canada Servizi per la telecomunicazione
Campbell Canada Goldfish Alimentari
Cineplex Cineplex Cinema
Coca-Cola Company Coca-Cola Company Bevende Fredde/Acque minerali/Bevande calde
Consonant Skin+Care Consonant Skin+Care Igiene e Prodotti per la cura della persona
Harry Rosen Harry Rosen Abbigliamento uomo
HomeEquity Bank HomeEquity Bank Istituti di Credito
Interac Interac Istituti di Credito
Kanetix.ca Kanetix.ca Assicurazioni
Labatt Breweries of Canada Corona Liquori/Aperitivi
ParticipACTION ParticipACTION Pubblica sicurezza, salute, igiene
Responsible Gambling Council (RGC) Responsible Gambling Council
Stella Artois Stella Artois Liquori/Aperitivi
Subaru Canada Subaru Automobili/Motoveicoli
Tim Hortons Tim Hortons Ristoranti e Fast Food
Uber Uber Varie
Whirlpool Corporation Whirlpool Utensili domestici, Mobili e giardinaggio