Titolo | Giving Type |
Agenzia | Havas London |
Campagna | Giving Type |
Cliente | NHS Blood and Transplant |
Marca | NHS Blood and Transplant |
Data di Prima Diffusione/Publicazione | 2023 / 6 |
Settore | Blood/Organ Donation |
Trama | NHS Blood and Transplant – the Special Health Authority dedicated to saving and improving lives through blood donation and organ donation, has launched a new creative platform during National Blood Week, which is designed to appeal for more people to become life-saving donors. The campaign particularly aims to appeal to people of Black heritage who are urgently needed to provide life-saving blood to sickle cell patients. Black donors are more likely to have rare blood types needed for people with blood disorders who receive regular transfusions, like sickle cell. |
Tipo di Media | Interattivo |
Lunghezza | |
Marketing Manager | Louise Glover |
Chief Creative Officer | Vicki Maguire |
Executive Creative Director | Dan Cole |
Executive Creative Director | Andy Garnett |
Copywriter | Aly Marx-Blackwell |
Copywriter | Frank Blackwell |
Art Director | Sasha Midgley |
Head of Production | Katie Keith |
Strategy Director | Deputy Head of Strategy |
Strategist | Drew Barclay |
Fotografia / Illustrazione | SMITH |
Media Agency | MG OMD |
Casa di Produzione | Hunky Dory |
Executive Producer | Nick Papworth |
Post | Absolute |
Production | Absolute |
Executive Producer | Pete Winslett |
Special Effects / VFX | Joe Tang |
Sound Engineer | Arge |
Colorist | Juliette Wileman |
Audio Post | Absolute |
Assistant Marketing Manager | Helen Duggan |
Head of Marketing | Nadine Eaton |
Marketing Manager | Marsha Crossland |
Marketing Manager | Tom Aggett |
Business Director | Natasha Thomas |
Account Director | Sophia Jenkins |
Account Manager | Molly Kay |
Head of Media | Louise Bonnar |
Producer | Jakub Pieta |
Assistant Producer | Elvin Musiriza |
Creative Producer | Jakub Pieta |
Creative Producer | Cydney Chadwick |
Executive Production Director | Dean Trendler |
Executive Creative Producer | Cydney Chadwick |
Executive Production Director | Dean Trendler |
Designer | Darta Losane |
Design Director | Josh Toogood |
Concept Designer | Morgan Shipley |
Director | Otis Dominique |
Production Manager | Lisa Lake |
Direttore della fotografia | Courtney Bennett |
Editor | Phoebe May |