Havas Germany Insights

On the occasion of its 30th anniversary, Reporters Without Borders Germany (RSF) launches “The First Speech” – a campaign exposing the hopeful, beautiful words used by modern autocrats when becoming presidents, but who quickly turn against human rights and independent journalism. Più informazioni

Managing Director at Havas Germany, Christiane Bruszis, speaks on opportunities for career advancement, ageism, and driving more equitable workplaces for all. Più informazioni

Stephan Lachmann, Director Social Media & Content at Havas Creative Germany, delineates their integrated production workflow for creating impactful work. Più informazioni

Effective February 1, 2024, Havas appoints Dirk Poschenrieder, previously Managing Director Havas Life and Havas Red Health in Düsseldorf, as the new Managing Director Germany for Havas Consumer Health. Più informazioni

In the latest installment of our series centered on the evolution of Retail Media, we sat down with Martin Steinorth, Head of Digital & Technology at Havas Germany, for insights on the importance of an omni-channel experience on the customer buying journey. Più informazioni

Stephan Lachmann, Director of Social Media & Content at Havas Germany, fills us in on how the agency creates insightful content through utilizing user-generated content, authentic communication, active community management, and scrutiny when choosing influencers and collaborations. Più informazioni

Chatting with Christiane Bruszis, Managing Director at Havas Germany, we learn about their integrated media model that is redefining the future of PR. Più informazioni

Innovative tech is nothing to be afraid of, but it can be tricky figuring out where it is best utilized. We checked in with Juan Leguizamón, Executive Experience Director at Havas Germany, for a glimpse behind the curtain of how the agency integrates these tools into the creative process. Più informazioni

Eric Schoeffler, CCO at Havas Germany, gives us a glimpse into their inclusive approach to creating impactful work, that results in borderless creativity. Più informazioni

Eric Schoeffler, Chief Creative Officer at Havas Germany & Executive Creative Director at Havas Europe, fills us in the balancing act of authentically portraying modern families and parenthood in advertising. Più informazioni