Titolo Born to Lend a Hand
Agenzia
Conill
Campagna
Born to Lend a Hand
Cliente
Toyota Motor Corporation
Marca
Toyota
Posted Agosto 2022
Settore Auto Nuove
Trama Toyota’s all-new 2022 Tundra launch tackled a decade-long stagnation in model improvements with a fresh perspective. To stand out from the truck mainstream, we anchored our creative idea in a universal Hispanic behavior—community support. The Tundra became a powerful tool for aiding family, friends, and even strangers, tapping into the emotional fabric of Hispanic culture.Central the story was the
Tipo di Media
Web Film
Lunghezza 75 seconds
Chief Creative Officer
Gustavo Sarkis
Executive Creative Director
Veronica Elizondo
Group Creative Director
Martin Donovan
Group Creative Director
Sebastian Garin
ACD Art Director
Brunno Cortez
ACD Copywriter
Luciano Griessi
VP, Director of Production
Carlos Barciela
Director of Content Production
Krysta Rosales
Senior Integrated Producer
Michele Morris
SVP, Director of Team, Content and Platform
Sandy Mayer
Associate Project Manager
Josemar Brown
VP, Management Director
Anabel Ordonez
Sr. Group Account Director
Patty Mira
Associate Account Director
Dora Owens
Account Executive
Ana Muñoz
Chief Strategy Officer
Laura Semple
Strategic Planning Director
Alejandro Oszust
Associate Planning Director
Caroline Hayward
Chief Media Communications Officer
Diana Stumvoll
Group Media Director
William Formeca
Associate Media Director
Nancy Bueno-Shoats
Media Supervisor
Alexandra Contreras
Director of Public Relations
Delia López
ef Communications Officer
Chris Traina
Production company
MJZ
Executive Producer
Emma Wilcockson
Director
Nicolai Fuglsig
Director of Photography
Matthew Libatique
Music
Good Ear Supervision
“Lean On Me” – Music track
Bill Withers, singer