Conill

El Segundo, Stati Uniti
TitoloFlowers
Agenzia
Campagna Corolla Cross
Cliente Toyota Motor Corporation
Marca Toyota Corolla Cross
Data di Prima Diffusione/Publicazione 2022 / 1
Settore Four Wheel Drive, SUV(Sports Utility Vehicle)
Trama “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling.
Filosofia For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street.
Tipo di Media Interattivo
Lunghezza
Casa di Produzione
Chief Creative Officer
Executive Creative Director
Group Creative Director
Associate Creative Director
VP, Director Of Production
Senior Digital & Innovation Producer
Senior Integrated Producer
Executive Producer
Music Supervision
VP, Director Of Project Management
VP, Managing Director
Group Account Director
Account Supervisor
Group Account Director
Associate Account Director
SVP, Chief Strategy Officer
Director of Strategy
Senior Strategic Planner
Director
Executive Producer
Director Of Production
Line Producer

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